Canva is an excellent way to access a free graphic design platform to improve the aesthetics of your business marketing or brand authority.
With an excellent user interface, pre-set templates for all possible situations, it is a fantastic way to develop skills and quickly turn around powerful and effective visuals to drive more traffic and identify your website visitors through various channels.
Here are some of the ways you can enhance your graphics and content throughout your website and social media channels using Canva’s freemium tool.
1. Design Cover Photos
There are a good number of ways you can use Canva to create social media photos and images for marketing and branding purposes. Canva has become quite a popular platform which lets graphic designers design stunning images, edit them and share anywhere.
It is different than other graphic designing tools being used for creating and designing images. You can highlight something specific, make yourself active by engaging more users and it adds a particular feature of uniqueness to your photos.
2. Branded Images
Canva is a drag and drop platform which allows the users to edit, and design images of their choice. It offers a wide range of features. Branded images are important because they make a brand stand unique as compared to the other businesses.
With Canva, you can make your images and photos look far better and more attractive. It adds a touch of sleek and sharp design which is needed in branded images.
3. Pinterest Graphics
Pinterest is all about showing the best possible images and graphics to the users. Without having quality, catchy and impressive featured images- Pinterest content does not work. This is where you need a tool which can let you create the most beautiful and creative images.
For Pinterest images, Canva is an ideal option. The graphic designers can improve their designing skills and furnish their designing works with unique designs and ideas for the viewers.
4. For Reviews
Significance of customer reviews and testimonials is phenomenal. Getting reviews is harder. But the hardest thing is to present the reviews to the users and customers. Reviews are also shared on social media sites. Canva is very much effective for drawing and creating review images.
You get a lot of options, themes and templates for creating customised review images. You can add a certain theme, text color, borders, background, design the new style and make your review images far better than other form of reviews.
5. Instagram Stories
Instagram is image sharing social platform owned by Facebook. This site is all about images and video content. Celebrities, public figures, actors, stars and models create beautiful images for their Instagram stories. Canvas is actually pretty useful when it comes to making your Instagram story images look better.
6. A Case Study
We have a wonderful case study that highlights the effectiveness and practical use of Canva for businesses as well as graphic designers. Conversational is a private firm which provides receptionists to the business firms and companies. The team answer calls, manage appointments and deal with the boss of a company.
Conversational started using Canva for their marketing campaigns and social media posts. As soon as they turned to this image editing tool, they noticed a remarkable change. Conversational observed 1100% increase in social media engagement. The site was flooded with the increasing number of visitors and they were happy Canva helped them improve their business, generate more sales and reach to the new heights in success.